Apple clinches top spot as world’s most valuable brand, outshining Amazon, Google, and Microsoft, El.kz citesbrandirectory.com.
Apple’s brand value grows by 74%, becoming the world’s most valuable brand again by a huge margin
Apple has achieved truly exceptional brand value growth this year, with its brand value increasing by USD219 billion in a single year to USD516.6 billion. This year’s growth is approximately equal to the total value of Starbucks’s, Mercedes-Benz’s, Tesla’s, and Porsche’s brands combined, marking an unprecedented milestone in Brand Finance’s extensive history of valuing the world’s most valuable and strongest brands. Apple has achieved a remarkable brand value increase, even as iPhone volume share has largely plateaued, as its strategy of finding new markets, expanding its ecosystem, and encouraging upgrades to higher-value iPhones has been highly effective.
Apple has maintained its position as the dominant player in the premium smartphone market, with 71% value share.Brand Finance’s research finds that Apple’s brand remains strong, with a brand strength index score of 86.5 out of 100 and an associated brand strength rating of AAA, an improvement from last year’s AAA- rating.
David Haigh, Chairman and CEO of Brand Finance commented:
“Apple has grown its brand value through strategic diversification and premiumisation, moving away from heavy reliance on iPhone sales towards ventures into wearables and services such as Apple TV subscriptions. According to our research, more than 50% of respondents recognised Apple as expensive, but worth the price, reinforcing the brand’s ability to demand a price premium”.
Artificial intelligence sector booms as Microsoft becomes the world’s second most valuable brand, NVIDIA’s brand value surges 163%
Google sits in third for brand value and brand strength
Amazon falls from first to become world’s fourth most valuable brand.