TikTok has launched a contest for the best travel videos together with the Kazakh Tourism National Company,El.kz reports
TikTok is launching a new stage of the project, in which users can take part in a creative contest of videos about traveling around the country. The winners in three categories will receive valuable prizes - a vacation in hotels in Aktau and Turkestan and ski passes to the Shymbulak mountain resort. The competition is supported by the Ministry of Tourism and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company.
TikTok has become a platform through which users in Kazakhstan can expand their horizons, learn about the most beautiful and interesting places both in their home country and in the most remote corners of the planet, discover the world around them and be inspired to travel.
The first TikTok tourism project in the country was the #TravelKazakhstan initiative, carried out with the support of the National Company "Kazakh Tourism", within the framework of which more than 3.5 thousand videos were created about the best summer tourist destinations in Kazakhstan. As part of the project, professional guides, together with popular creators, conducted excursions around Kazakhstan, and users could share their favorite places in their hometowns.
"TikTok has long ceased to be just a platform for entertainment content - it has become a powerful tool for promoting the image of our country. Every day, this network attracts not only young people, but also an adult audience, which expands the opportunities for popularizing Kazakhstan. We are pleased with the partnership with TikTok and are confident that it will effectively promote our tourism potential and cultural heritage in the international arena," said Kairat Sadvakassov, the Chairman of JSC «NC «Kazakh Tourism».