Kazakhstan is becoming an increasingly well-known destination for tourism. This is evidenced by the recognition of major foreign media and various international awards in the field of tourism. For example, in recent years, our country has been noted in such major publications as the New York Times, Telegraph, Guardian, LeFigaro, CondeNastTraveler, National Geographic, Lonely Planet, El.kz reports.
Such attention becomes possible, among other things, thanks to the invitation of foreign media, travel bloggers, organizers of MICE events and other representatives of the tourism industry.
In turn, the national company "Kazakh Tourism" traditionally conducts such study tours. For example, in April, an information tour was held for the British media, which write for such major publications as the BBC, TripReporter, The Week, National Geographic Traveller, Lonely Planet, Suitcase, Wanderlust and others.
On June 1-6, tour operators, media representatives and bloggers from Korea on the subject of golf tourism are scheduled to arrive, where participants will get acquainted with the potential for the development of this type of tourism in Kazakhstan. As a result of the press tour, it is expected to develop special tours from the leading tour operators in Korea.
On the same days, from June 3 to June 4, the writer of the Tatsumi publishing house from Japan is expected to visit Astana and Aktau. As Azusa Shiraishi herself notes, there are only a few travel diaries describing Central Asia in Japanese, and many people in Japan are not sufficiently aware of the region. As a result of the trip, a travel diary about Central Asia will be published in Japanese with photographs and a description of the stay in Kazakhstan in the amount of 4000 copies.
From June 11 to 15, MICE event organizers and media representatives from the UK, Austria, Belgium, Israel, Slovenia and India visit Kazakhstan. During the information tour, in addition to acquaintance with the local culture and sights of Astana and Almaty, it is planned to organize meetings with representatives of the tourist industry of Kazakhstan.
And from June 15 to June 21, a delegation of 8 people from the Society of American Travel Writers is scheduled to arrive. SATW is a professional organization consisting of the most experienced journalists, photographers, editors, broadcast, video and film producers, bloggers, website owners, public relations specialists and representatives of the hospitality industry from the United States, Canada and other countries. The organization was founded in 1955 and has more than 1000 members.
As a result of this information tour, a booklet about Kazakhstan, tradition and culture, art, architecture, national cuisine, etc., will be developed for the American audience.
It should be noted that these tours pursue different tasks depending on the composition of the participants, but they are all united by a common goal - the promotion of inbound tourism in the country.